Gloria Duchin, in partnership with Chainge Jewelry, showcased their dog tag bracelet as part of the Fatigues to Fabulous "Salute the Runway" show to kick off New York Fashion Week. Chainge founder, David Audette, knew Gloria Duchin, Inc. was the go-to designer and manufacturer in the area, which was why he went to them first when asked by the Fatigues to Fabulous (F2F) organization to create a made in the USA bracelet design for the organization. The company was honored to take part in this collaboration because of the F2F’s mission, helping women veterans re-establish themselves in civilian life. Since Gloria Duchin, Inc. is a woman-owned, domestic company, it was an ideal fit.
Utilizing the groundbreaking Chainge chain, the company designed silvertone dogtags especially for F2F, hand silk-screened with their logo and a second dogtag personalized with the names of fourteen women veterans. These brave women modeled the bracelets in the Salute the Runway fashion show that took place on Wednesday September 3rd, during Fashion Week.
Wearing little black dresses by renowned designers like Marc Jacobs, DKNY and Michael Kors, these incredible and inspiring women showed the world they are as beautiful as they are brave.
Veteran Stacy Pearsall putting on her Gloria Duchin for Chainge bracelet before the show, photo by Getty Images
Coached earlier in the day by supermodel, Hilary Rhoda, the veteran models looked nothing short of professional the night of the show, that in addition to hosting other women veterans, drew in celebrities like Lauren Hutton and Carmen Marc Valvo in support of the organization.
“This has been such a wonderful experience,” said Robyn Smalletz, CEO and President of Gloria Duchin, Inc. “These women are so lovely and grateful to be here. We were proud that Fatigues to Fabulous selected us to design their jewelry for the show.”
Robyn Smalletz, CEO of Gloria Duchin and
David Audette, CEO of Chainge
In addition to Gloria Duchin, Inc. and Chainge, the show sponsors included Little Black Dress Wines, Aveda, Bobbi Brown and Shout.
Because the company was so moved by the F2F mission and the reaction to the bracelets was so strong, they opted to retail the bracelets after the show at www.gloriaduchin.com. The purchase price is $29.99 with 15% going to Fatigues to Fabulous to help more women achieve their post-military dreams.
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