Looking to 2017: Beach Trend

We compiled our Trend Intelligence for 2017 by taking an overview look at the moods and color stories coming off the runways, in pop culture, and in color reports. We look to sources like Swarovski and Pantone, as well as Vogue, and Elle Décor to name a few. For an idea to become a trend by our standards, it must be prevalent in fashion and home décor, with an eventual trickle into holiday décor. This is what we see to be up and coming in the next few years.

Taking a cue from Pantone’s colors of the year, rose quartz and serenity blue, our Beach trend is an airy mix of pastels and pearlescent finishes. Think cotton-candy clouds and a pink-ish purple sunset over white sands and calm waters. Beach is a subtle, understated nautical trend with a focus on the dreamy pastel color palette.

Textiles in fashion run the gamut of being neutral to candy-colored, and manicures are sporting the same color palette. Accessories are bright pops of color, and druzy crystals adorn jewelry. Clothing has large, playful patterns, and can be accented with crystals, beading, and sequins. Soft, feminine, and draping best describe the Beach fashion vibe. 

Home décor takes on a subtle, quiet nautical vibe. Natural crystals and sea glass live in harmony with moonstone and driftwood. Air plants and succulents accent tablescapes and hang from pods. Ombre and watercolor motifs can be seen on dishes and in upholstery.

Carry the Beach trend over to holiday, with pastel palettes and beach-themed ornaments. Flip flops and anchors adorn nautical Christmas trees, and margarita and cocktail themes ornaments make great gifts for your best gal. Wear this beach trend year round with a Swarovski crystal shell bangle.


Click Here to view our full Trend Intelligence Guide for 2017