Looking to 2017: Beach Trend

We compiled our Trend Intelligence for 2017 by taking an overview look at the moods and color stories coming off the runways, in pop culture, and in color reports. We look to sources like Swarovski and Pantone, as well as Vogue, and Elle Décor to name a few. For an idea to become a trend by our standards, it must be prevalent in fashion and home décor, with an eventual trickle into holiday décor. This is what we see to be up and coming in the next few years.

Taking a cue from Pantone’s colors of the year, rose quartz and serenity blue, our Beach trend is an airy mix of pastels and pearlescent finishes. Think cotton-candy clouds and a pink-ish purple sunset over white sands and calm waters. Beach is a subtle, understated nautical trend with a focus on the dreamy pastel color palette.

Textiles in fashion run the gamut of being neutral to candy-colored, and manicures are sporting the same color palette. Accessories are bright pops of color, and druzy crystals adorn jewelry. Clothing has large, playful patterns, and can be accented with crystals, beading, and sequins. Soft, feminine, and draping best describe the Beach fashion vibe. 

Home décor takes on a subtle, quiet nautical vibe. Natural crystals and sea glass live in harmony with moonstone and driftwood. Air plants and succulents accent tablescapes and hang from pods. Ombre and watercolor motifs can be seen on dishes and in upholstery.

Carry the Beach trend over to holiday, with pastel palettes and beach-themed ornaments. Flip flops and anchors adorn nautical Christmas trees, and margarita and cocktail themes ornaments make great gifts for your best gal. Wear this beach trend year round with a Swarovski crystal shell bangle.


Click Here to view our full Trend Intelligence Guide for 2017

Looking to 2016: Royalty Trend

This trend is one of lush decadence, drawing inspiration from the upper class aesthetics of various cultures, religions, and historical eras. The color story is deep and highly saturated jewel tones reminiscent of hand-dyed fabrics and the rich plant-based pigments of the past. Fabrics and surface textures are ornately adorned with intricate patterns. We look to Morocco, India, and the Middle Age era in Europe for surface design, materials, and color schemes. In fashion, home décor, and holiday, crystals, beads, and metallic finishes can be seen as an overarching theme for this trend.

In fashion, the Royalty trend can be seen in deep jewel tone velvets, and fabrics dripping in crystals. Laser-cut filigree patterns add a modern twist to an ornately beaded gown. References to Middle Age religious iconography take center stage on dresses, and crowns, rings, and necklaces make a big statement. Even manicures are reflecting the rich, velvety jewel tone colors.

In the home, metal accents are seen in antique bronze finishes with intricate, laser-cut filigree surface textures. Bedding, upholstery, and accent fabrics show a mix of textures such as velvet, satin, and suede. Mixing and matching patterns and jewel tone hues can also be seen in the home.

For the holiday season, we look to royal iconography, such as the fleur di lis. Rich jewel tone accents on pewter and gold tone finishes, and big areas of glitter and crystals add a classic and timeless look to your tree.