Thursday, July 29, 2010

Jersey Shore Style


The second season of MTV's Jersey Shore premieres tonight, bringing bigger poufs, tighter abs and deeper tans. Whether you (admit to)watching the show or not, the seven Italian-Americans on the Jersey Shore have become influences on pop culture and fashion, even garnering a front page article in the New York Times Sunday Style section.

Snooki, one of the favorite cast members on the show, was featured with an interview with her father. He doesn't understand what draws people to his daughter, but one fan says Snooki is so appealing because of her "delicious artlessness". She isn't the only one. Snooki has 300,000 followers on Twitter and by the end of last season, the show had 4.8 million viewers.

The cast members' unique style and catch phrases are spawning a deluge of Jersey Shore merchandise, including exclusive hair products, T-shirts and jewelry. Take a sneak peek at one of our Jersey Shore designs, a silvertone dog tag, hand silk-screened with "Jersey Shore Princess" with a Swarovski crystal accent and a pink glitter heart charm. Coming soon!

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