In the article, Cheryl Mahoney, vice president of beauty for CVS said, "We spent a lot of time thinking about the fall event, and did some consumer research to tell us what customers wanted. We found that she would respond to a gift-with-purchase."
The charms (star and lipstick featured below) were offered free to customers who spent $15 or more on beauty products. 
Readers, do you agree? Does a gift-with-purchase entice you to buy or are you more driven by discounts such as buy-one, get-one free?
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