The Business of Color

Last week, I briefly touched on the business of color when I mentioned the article in the New York Times about Marissa Mayer, the lead in color, look, feel and functionality of Google.com. Over the last few days, I've seen more and more about how color influences life, from advertising to commerce.

The New York Times covered Lowe Worldwide, a London-based advertising agency with a client list that features top brands like Johnson & Johnson, Nestle, Electrolux, and Outback Steakhouse. The New York office recently moved and re-designed their office with color in mind.


"We wanted people to walk off the elevator and feel the energy of the agency.." says lead architect Charles Patten.

The feeling was achieved with brightly colored chairs like those shown below, as well as open work spaces and interchangeable color panels for employees to customize their desks.



For spring, Macy's is focusing their latest print ad campaign on color, launching into spring with a Welcome Back Color message shown below. A 2-page ad in the New York Times this weekend featured bright rainbow bands of color with images of colorful spring fashions and accessories. This also mirrors what I mentioned last week about consumers looking for a color pick-me-up after this trying season.



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